Clear Prospects® Ltd Celebrates 25 Years of Empowering Business Growth and Innovation
Clear Prospects® Ltd Celebrates 25 Years of Empowering Business Growth and Innovation
Clear Prospects® Ltd, a leading provider of online customer acquisition solutions, is proud to announce its 25th anniversary of helping transform their sales and marketing strategies. Since its founding in 2000, Clear Prospects Ltd has been at the forefront of providing innovative tools and services designed to accelerate lead generation, improve conversion rates, and optimise customer engagement on it’s own retail and wholesale websites.
The company was founded by Michael Robinson, a visionary entrepreneur whose passion for technology and marketing led to the creation of Clear Prospects Ltd. While at its heart, Clear Prospects Ltd has always been a manufacturing textile business, its main focus over the last decade has been to develop its own bespoke back-end software. This software enables the company to efficiently manage and push products for sale across its network of websites including both B2C and B2B focused platforms. By creating this robust digital infrastructure, Clear Prospects Ltd has been able to streamline operations, improve scalability, and drive future growth presently focussed from its main warehouse in Blackburn.
According to Michael, “The development of our custom back-end software has been a game-changer for us. It’s allowed us to scale and manage multiple online businesses while offering a seamless experience for customers across various platforms. This focus on innovation is what has enabled us to successfully expand into new product areas and markets over the years and allows us to capitalise on new ideas currently in the making.”
Clear Prospects Ltd’s story began with the creation of TheJetRest®, an innovative e-commerce business focused on providing premium UK-made travel pillows and sleep accessories for frequent flyers at thejetrest.com. What started as a small venture grew into a thriving online retail business known for its high-quality products and exceptional customer service.
Building on their success in e-commerce, Clear Prospects Ltd soon expanded it’s manufacturing staff base and launched their own line of microwave heat packs under the WheatyBags® brand name. These heat packs quickly gained popularity for their quality, effectiveness, and comfort and conform to the UK’s voluntary safe heating requirements (BS8433 : 2004). Designed for relaxation and warmth, the microwave heat packs are sold online via wheatybags.co.uk, further cementing the company's ability to diversify and expand its product offering. Customers benefit from UK manufacturing, allowing Clear Prospects Ltd to provide customers with even more value than the competition from an extensive fabric and colour choice, size and shape options and personalised text on customers made-to-order products, all reinforcing its expertise in marketing and customer acquisition.
Clear Prospects Ltd’s most notable successes came with the launch of HappySnapGifts®, a business dedicated to manufacturing personalised photo gifts for the general public. This venture has become one of the company’s biggest success stories providing an opportunity to offer unique, custom-made photo-printed products that appeal to consumers looking for thoughtful, personalised gifts. happysnapgifts.co.uk has gained significant traction by focusing on high-quality fabric prints, an easy-to-use online platform and customer-centered service. With its success in the UK market, HappySnapGifts® represents a significant opportunity for the future of Clear Prospects Ltd, as the company expands its reach through new product launches in the personalised gifting industry.
Today, Clear Prospects Ltd continues to build on the lessons learned through TheJetRest®, WheatyBags® and HappySnapGifts® B2C sites by continually developing new products and applying them to their existing and new web sites. With over 20,000 individual SKU’s online, and big expansion plans, the company will always remain at the forefront of B2C trading online and can launch products with ease and speed due to it’s in-house developed software.
Clear Prospects Ltd has always operated its B2B trade offering through BMPM® where they manufacture British Made Promotional Merchandise at bmpm.trade. Their bespoke online platform now offers 3-tier pricing for its Distributor, Brand Owner, and Individual clients and 2025 sees a significant change in the companies expansion plans as it sources and offers every kind of promotional product, all printed with their clients brand logo’s loaded and sold online. As Michael Robinson says, “we now have a platform online to capitalise on the vast opportunity to sell branded products to all clients and yet still protect and support our Distributor clients through the pricing tiers geared to offer higher discounts to those ordering larger quantities. Clear Prospects Ltd own manufactured products have a minimum order quantity of only 1 item being brand printed meaning full access to all clients no matter how big or small their needs may be though BMPM® have always been known for innovative sourcing from its long established and well known far east factories where needed.
“Reaching this 25-year milestone is a testament to the incredible team at Clear Prospects Ltd and the trust our clients have placed in us over the years" said Michael Robinson, sole owner of Clear Prospects Ltd. "As we reflect on 25 years of success, we're excited for the future and continue to remain committed to providing our customers with cutting-edge solutions that drive real business growth."
Clear Prospects Ltd’s commitment to innovation and service has helped it sell countless products to optimise their sales and marketing efforts. As it celebrates 25 years of achievements, Clear Prospects Ltd remains dedicated to creating new ways for its businesses to generate high-quality leads, convert prospects into long-term customers, and achieve sustainable growth in an increasingly competitive marketplace.
“It’s certainly not easy at the moment” says Michael. “In fact we’ve faced business challenges since 2017 which was the very peak of our business success”. Since this time all businesses have faced enormous cost rises though in challenging times I invest, mostly into our bespoke software which allows us to launch any number of websites with super speed and ease and load and make available products for sale in a matter of minutes when we focus. We invest in people and marketing; google have certainly benefited over the years” says Michael as they spend well into six-figures every year with the tech giant on advertising. “Most of the team have now been with me over 10 years which is incredible and wonderful” says Michael.
WHAT NEXT? “I’m 57 this year and have always had a great work-life balance, and, even after 25 years I love my job and the staff I have in Blackburn. I’ve too many new product ideas written down, and new web sites with new offerings to slow down just yet though everything so far has been focussed on developing product sales dispatched from the sewing manufacture and packing team in the Blackburn. This year I want to expand the 3rd party offering where we offer other business supplied products through our web platforms and demonstrate how we can run other clients own-brand retail websites in-house. The software, the registered trademarks, the facilities and the staff are where the value in the business lies and you never know, I might sell the business one day or merge with others to quickly expand the sales success and provide a safety net to my staff if I ever retire.”
Contact: Michael Robinson | Clear Prospects Ltd | enquiries@clearprospects.com | Tel. 01254 692432